With over 100 years of combined, successful experience, the ARIIX leadership team knows what it takes to create a lasting and thriving business. Our leadership team stands out from the crowd not only for their accomplishments, but also for their responsible management of their success. At ARIIX you will be immediately surrounded with the right people who know what it takes to truly make you prosperous.



Founder, Chief Executive Officer

Dr. Fred Cooper

One of the industry’s most seasoned executives, Dr. Cooper is a highly respected authority in network marketing compensation plans. Fred’s mastery of the discipline is one of the main drivers separating ARIIX from others in the industry.

I genuinely enjoy network marketing. It is unfortunate that a few unscrupulous companies have tarnished the reputation of an industry that possesses so many positive and beneficial attributes. ARIIX is going to change that perception, one Representative at a time.


Founder, President

Mark Wilson

Mark knows what it takes to create a trusting relationship between management and field leaders, and no one works harder to create an environment of mutual respect and support. He understands that the success and happiness of our entrepreneurs is what keeps ARIIX thriving and growing.

What is most exciting for me has always been helping people realize that they can achieve their dreams of a successful future in network marketing, with only the sky serving as a limit. Seeing the positive changes that come when they realize their own power and potential—that’s what I call fun.


Founder, Chief Financial Officer

Jeff Yates

Jeff has worked with successful institutions of every size and through every phase of growth. Competent, kind and possessed of a good sense of humor, Jeff is well prepared to manage the financial fortunes of ARIIX.

One of the things I love most about my role with ARIIX is the opportunity to meet and spend time with our Representatives around the world. Nothing brings me greater enjoyment and fulfillment than seeing their success firsthand.


Founder, Chief Operating Officer

Riley Timmer

Riley is sincerely committed to the ARIIX mission of Unleashing the Human Potential for Good. Meticulous and focused, Riley maintains unrivaled quality in each aspect of ARIIX operations, and is quick to acknowledge our Representatives as the foundation of our success.

I’m the luckiest guy in the world. My wife, Tiffani, and I have turned our dreams into reality as we help others enrich their lives. We also love showing our children and the people around us the rewards that hard work, dedication, and living by your values can bring.


Founder, Chief Product Officer

Deann Latson

Deanna is the driving force behind the development of ARIIX’s revolutionary health and wellness products. Her passionate commitment to using only the very highest quality ingredients from around the world makes the ARIIX Seal of Approval the industry’s gold standard.

My passion for helping people transform their lives through proper nutrition is what drives me. I love traveling the world and meeting the amazing people in the ARIIX community and hearing their stories.


Founder, Chief Information Officer

Wenhan Zhang

A master in all aspects of IT, Wenhan also possesses a deep understanding of network market modeling and business analysis, enabling him to communicate fluently with Representatives in the field. His most recent creation, a sophisticated computing grid with multiple data centers in Asia and North America, is one example of the genius he brings to ARIIX.

My wife, Vivian, and I deeply appreciate the ARIIX culture of strong family values. I have three children and love the time we spend together. My not-so-secret passion is cooking Chinese food, and I love to entertain guests with some seriously big meals. I appreciate being part of a working culture that encourages everyone to do the same: build the life they desire and share time with those they love.


Founder, Vice President of Business Development, Asia Pacific

Ian Chandler

Ian possesses both an excellent understanding of the industry and a deep appreciation for multicultural traditions. His business acumen and cultural sensitivity is a tremendous asset to the company, and is especially apparent in his easy interactions with our international Representatives.

If we do what everyone else does, we should expect to get what everyone else has. I’m grateful for the opportunity I have to help others break out and pursue their dreams through the equalizing power of this industry. I consider my work at ARIIX a great opportunity and a privilege.